NIKE X SNEAKERVILLErecap
OWN THE JOURNEY
CLICK TO WATCH THE RECAP VIDEO
20K
VISITORS AT THE EVENT
2.5MIL
DIGITAL REACH
13MIL
impressions
FEMALE FORCE IS UNSTOPPABLE
MEET THEM. THEY ARE ATHLETES, BLOGGERS, SNEAKERHEADS.THEY INSPIRE AND MOVE LIMITS. THEY ARE ROLE MODELS AND FEMALE FORCE.
WE PRESENTED FEMALE SQUAD IN HARPER’S BAZAAR EDITORIAL LEADING WITH AIR FORCE AS KEY STORY AND USE IT TO ANNOUNCE SNEAKERVILLE EVENT.
MEDIA UNVEIL:
12K
123K
DIGITAL
3X3 TOURNAMENT
ROAD TO SNEAKERVILLE FINALS
WE HONORED OUR BEST 3X3 STREET BALLERS AND CREATED MONUMENTAL VIDEOS TO SHOW THEIR DEVOTION TO THE GAME, THEIR SKILLS, AND TALENT, AND ALSO SHOWCASE THEIR FAVORITE SNEAKERS.
BULUT, CURRENTLY RANKED NO 1 IN MEN’S INDIVIDUAL 3x3 RANKINGS BY FIBA, WAS THE FACE OF OUR CAMPAIGN TOGETHER WITH OUR BB FREESTYLER TRICKY.
THE SEMI-FINALS 3X3 TOURNAMENT WERE ORGANIZED IN 4 KEY CITIES IN SERBIA, WHERE GRAND FINALE WAS HELD AT SNEAKERVILLE.
550
PARTICIPANTS
200
3X3 PLAYED GAMES
75%
UNDER THE AGE OF 24
1.7MIL
SOCIAL
870K
VIEWS
ONE OF A KIND STUDIO FOR GIRLS, WHERE THEY HAD A CHANCE TO GET SPECIAL TREATMENT WITH HAIR & MAKEUP ARTIST, A STYLIST AND PROFESSIONAL PHOTOSHOOT.@IMFASHIONBABE, THE MOST POPULAR SERBIAN FASHION BLOGGER WAS WELCOMING THEM AND PUSHING THEM SHINE.
PLACE WHERE YOU CAN GET CUSTOMIZED AIR FORCE 1.FIRST TIME EVER THAT BELGRADE HAD THIS KIND OF SNEAKER PERSONALIZATION BY LETTING THE CONSUMER TO INTERACT AND ENGAGE WITH OUR PRODUCT.OFFERING CONSUMERS OUT OF THE BOX EXPERIENCES & WORKSHOPS.T-SHIRT DESIGN - GET YOUR LOCAL MOMENT PRINTED ON A NIKE TEE
WE TALKED WITH EX NBA STARS ABOUT THEIR CARRIER AND FUTURE PLANS
ON COURT EXPERIENCE
SNEAKERVILLE IS OUR OPPORTUNITY TO STAND OUT, TO BE BOLD AND LOUD, AND REALLY CONNECT WITH OUR CONSUMER.
WE USED LOVE AND PASSION FOR SNEAKERS AND EMOTION FOR A SPORT TO CREATE ELEVATED SERVICES FOR OUR CONSUMERS.
WE GATHERED ATHLETES, CELEBRITIES, SPORTS MANAGERS AND MUSICIANS TO PLAY BALL AND CREATE MORE ENERGY BEFORE THE FINALS
WE OWNED HIGH ENERGY MOMENT OF THE TOURNAMENT AND LET IT SCALE.
4 FEMALE AND 4 MALE TEAMS WERE COMPETING FOR THE BEST ONE IN SERBIA. ALL EYES WERE ON THE COURT AND WE CLAIMED SNEAKERVILLE
WE BROUGHT THE HEAT
20K
VISITORS
35
MEDIA AT THE EVENT
7
TV CHANNELS
1.5MIL
SOCIAL REACH
13MIL
PR IMPRESSIONS
3K
CONSUMERS SERVED
OVER180
PAIRS OF AF1 SOLD & CUSTOMIZED AT THE SPOT AND AROUND 500 PAIRS PRIOR TO THE FESTIVAL
OVER700
TSHIRT SOLD WITH LOCAL DESIGN