NIKE X SNEAKERVILLErecap

OWN THE JOURNEY

20K

VISITORS AT THE EVENT

2.5MIL

DIGITAL REACH

13MIL

impressions

NIKE X SNEAKERVILLE JOURNEY

OWN THE SNEAKERVILLE FESTIVAL

CHAPTERS

FEMALE FORCE IS UNSTOPPABLE

MEET THEM. THEY ARE ATHLETES, BLOGGERS, SNEAKERHEADS.THEY INSPIRE AND MOVE LIMITS. THEY ARE ROLE MODELS AND FEMALE FORCE.

WE PRESENTED FEMALE SQUAD IN HARPER’S BAZAAR EDITORIAL LEADING WITH AIR FORCE AS KEY STORY AND USE IT TO ANNOUNCE SNEAKERVILLE EVENT.

MEDIA UNVEIL:

12K

PRINT

123K

DIGITAL

3X3 TOURNAMENT

ROAD TO SNEAKERVILLE FINALS

WE HONORED OUR BEST 3X3 STREET BALLERS AND CREATED MONUMENTAL VIDEOS TO SHOW THEIR DEVOTION TO THE GAME, THEIR SKILLS, AND TALENT, AND ALSO SHOWCASE THEIR FAVORITE SNEAKERS.

THE SEMI-FINALS 3X3 TOURNAMENT WERE ORGANIZED IN 4 KEY CITIES IN SERBIA, WHERE  GRAND FINALE WAS HELD AT SNEAKERVILLE.

550

PARTICIPANTS

200

3X3 PLAYED GAMES

75%

UNDER THE AGE OF 24

1.7MIL

SOCIAL

870K

VIEWS

ONE OF A KIND STUDIO FOR GIRLS, WHERE THEY HAD A CHANCE TO GET SPECIAL TREATMENT WITH HAIR & MAKEUP ARTIST, A STYLIST AND PROFESSIONAL PHOTOSHOOT.@IMFASHIONBABE, THE MOST POPULAR SERBIAN FASHION BLOGGER WAS WELCOMING THEM AND PUSHING THEM SHINE.

PLACE WHERE YOU CAN GET CUSTOMIZED AIR FORCE 1.FIRST TIME EVER THAT BELGRADE HAD THIS KIND OF SNEAKER PERSONALIZATION BY LETTING THE CONSUMER TO INTERACT AND ENGAGE WITH OUR PRODUCT.OFFERING CONSUMERS OUT OF THE BOX EXPERIENCES & WORKSHOPS.T-SHIRT DESIGN - GET YOUR LOCAL MOMENT PRINTED ON A NIKE TEE

WE TALKED WITH EX NBA STARS ABOUT THEIR CARRIER AND FUTURE PLANS

ON COURT EXPERIENCE

SNEAKERVILLE IS OUR OPPORTUNITY TO STAND OUT, TO BE BOLD AND LOUD, AND REALLY CONNECT WITH OUR CONSUMER.
WE USED LOVE AND PASSION FOR SNEAKERS AND EMOTION FOR A SPORT TO CREATE ELEVATED SERVICES FOR OUR CONSUMERS.

WE GATHERED ATHLETES, CELEBRITIES, SPORTS MANAGERS AND MUSICIANS TO PLAY BALL AND CREATE MORE ENERGY BEFORE THE FINALS

WE OWNED HIGH ENERGY MOMENT OF THE TOURNAMENT AND LET IT SCALE.

4 FEMALE AND 4 MALE TEAMS WERE COMPETING FOR THE BEST ONE IN SERBIA. ALL EYES WERE ON THE COURT AND WE CLAIMED SNEAKERVILLE

WE BROUGHT THE HEAT


20K

VISITORS

35

MEDIA AT THE EVENT

7

TV CHANNELS

1.5MIL

SOCIAL REACH

13MIL

PR IMPRESSIONS

3K

CONSUMERS SERVED

OVER180

PAIRS OF AF1 SOLD & CUSTOMIZED AT THE SPOT AND AROUND 500 PAIRS PRIOR TO THE FESTIVAL

OVER700

TSHIRT SOLD WITH LOCAL DESIGN